NIKE - Brahaus, Toronto

Nike asked Studio Phillips to create a pop-up space in downtown Toronto that is designed to inspire and serve the style and fit obsessed Nike female athlete.

Nike Women Brahaus masters a workout to running a race by fitting women with a great sports bra. 

The space offered 1:1 bespoke bra fittings, head to toe styling, bra customization and beauty services. We took a local approach showcasing the artistry of a Toronto based female artist and floral designer who both created bespoke installations within the space.

 The consumer activation drove +257% increase in sales with +42% more bra fittings from the year prior.

ENVIRONMENT