Samuelsohn Sportswear

Since 1923, Samuelsohn has a long heritage of luxury tailored menswear.

Samuelsohn asked Studio Alison Phillips to help define a merchandising strategy and, design, develop and execute a line of premium sportswear to compliment it's well established tailored collection. 

Made in Italy, with functional detailing and from fabric sourced from the world’s best mills such as Loro Piano, Colombo. 

Scope includes:

Merchandising Strategy,  Vendor Management, Assortment Plan, Design Direction, Product Development, Pricing, Purchasing.

PRODUCT DEVELOPMENT, DESIGN, MERCHANDISING STRATEGY