BlackBerry Mobile, a division of TCL Corporation, China

KeyONE Product Design Concept

The first BlackBerry as a licensed product to TCL Mobility. The new messenger form factor and design was conceptualized by the in house BlackBerry design team for an Android user who value the confidence and performance of a physical keyboard. 

Conceptualized by the in-house design team at BlackBerry while serving as Managing Director, Global Head of Industrial Design. 

TCL Corporation, China, came to Studio Alison Phillips for executive advisory and design services on next generation products. 

INDUSTRIAL DESIGN, STRATEGY